Adventures in Marketing Podcast

What It Was Like Working On Apple In The Steve Jobs Era (Pt. 1)

Joining us is Andrew Schafer, who we worked with at TBWA/Chiat/Day during Steve Jobs return to Apple in the late 90s. We share some great stories and chat about an amazing experience that was full of craziness, stress and fun. This is the first of a two part episode.

Elon Musk’s X Doesn’t Mark the Spot For Brand Safety.

Budgets have shifted to platforms that have a higher chance of running afoul of brand safety guidelines. Therefore brands, agencies - and the media partners themselves - need to work longer and harder to prevent ads from running adjacent to problematic content. Chris and Caleb talk through the challenges facing marketers today.

Audience Everywhere: Why Media Fragmentation Is Good.

Audiences here, audiences there, audiences everywhere! More consumer choices available to consume content make it more difficult for advertisers to build reach and create impact. We discuss some of the changes to the media landscape and how it alters traditional go-to-market planning.

Are Marketing Sponsorships Worth It?

Our first episode! Chris and Caleb chat about the broad topic of sponsorships and their relative value. Most sponsorships have a big price tag and are usually sold at a premium. As a sponsor, advertisers get a lot exposure and extra value, but are they worth it?