Adventures in Marketing Podcast
Deep-dive into marketing and advertising from two veterans who have been at leading ad agencies, Fortune 500 companies and worked on some of the most iconic brands in the world.
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Episodes
Sunday Dec 03, 2023
Sunday Dec 03, 2023
Budgets have shifted to platforms that have a higher chance of running afoul of brand safety guidelines. Therefore brands, agencies - and the media partners themselves - need to work longer and harder to prevent ads from running adjacent to problematic content. Chris and Caleb talk through the challenges facing marketers today.
Sunday Dec 03, 2023
Sunday Dec 03, 2023
Audiences here, audiences there, audiences everywhere! More consumer choices available to consume content make it more difficult for advertisers to build reach and create impact. We discuss some of the changes to the media landscape and how it alters traditional go-to-market planning.
Thursday Nov 30, 2023
Thursday Nov 30, 2023
Our first episode! Chris and Caleb chat about the broad topic of sponsorships and their relative value. Most sponsorships have a big price tag and are usually sold at a premium. As a sponsor, advertisers get a lot exposure and extra value, but are they worth it?
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